We proudly announce a groundbreaking format distribution deal with Glow Media. This agreement will catapult Tails From The Trails (Finnish: Eränkävijät: Äijän retket), a hit series from Finnish Broadcasting Company YLE, onto the global stage. Hot on the heels of the international success of Untold Arctic Wars, this deal marks this company’s ambitious stride towards global recognition with its first non-scripted format poised for worldwide distribution.
‘Tails From The Trails’ has captured the hearts of Finnish audiences with its novel take on outdoor exploration, where celebrities and their beloved pets embark on unforgettable adventures. Celebrated for its genuine portrayal of the bonds between humans and animals against the backdrop of Finland’s stunning landscapes, the series has been warmly embraced by viewers. The strategic partnership with Glow Media is set to introduce this great show to a global audience, offering an adaptable format for broadcasters and platforms around the world.
Our commitment to bridging local storytelling with international appeal is at the core of this collaboration.
We’ve been determined to develop shows suitable both for local and international audiences, and this deal is once again proof we’re on the right track. Like all great formats, Tails From The Trails is simple, honest, full of heart, and easily adaptable to every market.
Tomi Suomela, Head Of Formats & Creative Partnerships
It’s a great show as it can be modified to suit different broadcasters and platforms needs while still maintaining the core idea of the show. We were thrilled with its success and have just commissioned a second season.
Timo Järvi, Comissioner, YLE
NTRNZ media Ltd. is a globally operating award-winning creative house whose values are based on the pure nature of the North. The company is focused on content production, TV and video productions, marketing and advertising. NTRNZ media is best known for its four-time Golden Venla award-winning Eränkävijät TV series, its international version Love of the Wild and the internationally acclaimed war history documentary series Untold Arctic Wars which won the prestigious Intermedia-Globe Gold Award for Best History Documentary at Hamburg’s World Media Festival. In 2023, NTRNZ media was a finalist in the international ADCE Awards for design & advertising and in 2024, an Agency of the Year finalist for the third time in a row.
